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Public Relations — Organisation und Profession
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Author(s):
Ulrike Röttger
Publication date
(Print):
2000
Publisher:
VS Verlag für Sozialwissenschaften
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Related collections
Work Organisation, Labour & Globalisation
Author and book information
Book
ISBN (Print):
978-3-531-13496-3
ISBN (Electronic):
978-3-322-95623-1
Publication date (Print):
2000
DOI:
10.1007/978-3-322-95623-1
SO-VID:
42b862a9-1643-4c23-a1ee-d9ef55b64fb1
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Book chapters
pp. 19
Einleitung
pp. 25
PR-Theoriebildung — wissenschaftliche Ansätze zur Öffentlichkeitsarbeit
pp. 63
Public Relations unter professionalisierungstheoretischer Perspektive
pp. 126
Organisation als wechselseitige Verschränkung von Struktur und Handlung — organisationstheoretische Grundlagen
pp. 162
Organisationen als „strukturpolitische Akteure“
pp. 187
Methodik der Untersuchung
pp. 204
Organisation der PR-Funktion und hierarchische Einbindung der Öffentlichkeitsarbeit
pp. 218
PR als Beruf
pp. 233
Ressourcen der Öffentlichkeitsarbeit
pp. 244
Informationszugang und Entscheidungskompetenzen der PR im organisationalen Kontext
pp. 272
Die PR-Praxis der Organisationen
pp. 296
Ziele der Öffentlichkeitsarbeit und das PR-Verständnis der Organisationen
pp. 308
Soziodemographische Daten der PR-Funktionsträger
pp. 326
Zusammenfassung und Ausblick
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