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      Ethical Concerns in Poultry Production: A German Consumer Survey About Dual Purpose Chickens

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          Abstract

          The paper offers insights into the acceptability of ethical issues in poultry production and how this situation provides an opportunity to transform the prevailing system into a more sustainable one. The survey among German consumers reveals that killing day-old chicks is a well-known practice and is rated as “very problematic”. In contrast, dual-purpose chickens are mostly unknown but are considered a positive alternative to killing day-old chicks (after the concept has been explained). Consumer clusters were identified regarding purchasing criteria for dual-purpose chickens, purchasing routines and socio-economic factors. Three of the five clusters—the perfectionists, idealists, and realists—turned out to be potential buyers. To develop a suitable marketing strategy, it is recommended that the added value of dual-purpose chickens be comprehensibly communicated. From a multi-level perspective, rearing dual-purpose chickens has a competitive disadvantage compared to system-compliant alternatives (in-ovo sexing, “lay hen brothers”). Through increasing external pressure, the different alternatives can jointly contribute to a regime shift.

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              A General Coefficient of Similarity and Some of Its Properties

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                Author and article information

                Contributors
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                Journal
                Journal of Agricultural and Environmental Ethics
                J Agric Environ Ethics
                Springer Science and Business Media LLC
                1187-7863
                1573-322X
                December 2019
                October 18 2019
                December 2019
                : 32
                : 5-6
                : 905-925
                Article
                10.1007/s10806-019-09806-y
                406c2d1d-cec3-4718-8713-e066469db386
                © 2019

                https://creativecommons.org/licenses/by/4.0

                https://creativecommons.org/licenses/by/4.0

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