Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge

Vashisht, Devika; Royne, Marla B.

doi:10.1016/j.chb.2016.05.022

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Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge

Author(s): Devika Vashisht , Marla B. Royne

Publication date Created: October 2016

Publication date (Print): October 2016

Journal: Computers in Human Behavior

Publisher: Elsevier BV

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Journal

Title: Computers in Human Behavior

Abbreviated Title: Computers in Human Behavior

Publisher: Elsevier BV

ISSN (Print): 07475632

Publication date Created: October 2016

Publication date (Print): October 2016

Volume: 63

Pages: 162-169

Article

DOI: 10.1016/j.chb.2016.05.022

SO-VID: 40283a5f-b3a5-40a7-9f68-6495234dbe76

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https://www.elsevier.com/tdm/userlicense/1.0/

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