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      Corporate Social Responsibility im internationalen Kontext : Wettbewerbsvorteile durch nachhaltige Wertschöpfung 

      CSR im Marketing

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          CSR-Erfolgssteuerung : Den Reformprozess verstehen, Reporting und Risikomanagement effizient gestalten

          Rosemarie Stibbe (2019)
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            Beschaffung-Produktion-Marketing

            P Kuerble (2016)
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              Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele

              H Meffert (2018)
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                Book Chapter
                Publication date (Print): 2020
                Publication date (Online): August 18 2020
                Pages: 133-139
                DOI: 10.1007/978-3-658-30899-5_6
                SO-VID: 3c0125b2-7222-49ca-8f4b-c182194f104c
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