Why are conservatives less concerned about the coronavirus (COVID-19) than liberals? Comparing political, experiential, and partisan messaging explanations

Abstract

Given research revealing conservatives are more sensitive to disease threat, it is curious that U.S. conservatives were less concerned than liberals with the COVID-19 pandemic. Across four studies that spanned almost ten months throughout the pandemic, we evaluated three potential reasons why conservatives were less concerned: (1) Motivated Political reasons (conservatives held COVID-specific political beliefs that motivated them to reduce concern), (2) Experiential reasons (conservatives were less directly affected by the outbreak than liberals), and (3) Conservative Messaging reasons (differential exposure to/trust in partisan conservative messaging). All four studies consistently showed evidence that political (and not experiential or partisan messaging) reasons more strongly mediated conservatives' lack of concern for COVID-19. Additional analyses further suggested that while they did not serve as strong mediators, experiential factors provided a boundary condition for the conservatism➔perceived threat relationship. These data on over 3000 participants are consistent with a new model of the ideology-disease outbreak interface that can be applied to both the ongoing pandemic and future disease outbreaks.