Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
38
views
0
references
Top references
cited by
4
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
1,564
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
Digitaler Darwinismus
other
Author(s):
Ralf T. Kreutzer
,
Karl-Heinz Land
Publication date
(Print):
2013
Publisher:
Springer Fachmedien Wiesbaden
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
ScienceOpen Research
Author and book information
Book
ISBN (Print):
978-3-658-01259-5
ISBN (Electronic):
978-3-658-01260-1
Publication date (Print):
2013
DOI:
10.1007/978-3-658-01260-1
SO-VID:
34005302-70a0-4599-81ae-dd96379f7118
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Warum Sie die digitale Revolution herausfordert und wieso Sie jetzt handeln müssen!
pp. 43
Digitaler Darwinismus und die Social Revolution – Welche Grundbedürfnisse des Menschen den Treibstoff der Revolution auf Kundenseite darstellen
pp. 77
Big-Data und Technologie – Treiber der Informations-Revolution auf Unternehmensseite und Beschleuniger des Zeitalters der Kooperation
pp. 101
Wie die Social Revolution zu managen ist
pp. 131
Wie Marketing zum ROI-Treiber im Unternehmen wird
pp. 151
Vertrauen – die neue Währung in Marketing und Management
pp. 169
Social CRM – die neuen Spielregeln in der Kundenführung
pp. 209
Warum sich Marketing zum Service entwickelt
pp. 227
Die Notwendigkeit eines Change-Managements – oder warum unsere tradierten Kommunikations- und Organisationsstrukturen obsolet werden
Similar content
1,564
Análisis de los repositorios digitales institucionales de Acceso Abierto en el Ecuador
Authors:
EM Bodero
,
M De Giusti
,
CD Radicelli
…
Prensa musical en línea. El impacto de las suscripciones digitales y los muros de pago en la cobertura periodística sobre música: el caso Rockdelux (2020-2021)
Authors:
Fernando Alayo Orbegozo
El asedio de los activos digitales a la capacidad de control monetario de los bancos centrales y la cuestión jurídico-económica ante el regular o no las criptomonedas
Authors:
Rafael M. Plaza Reveco
See all similar
Cited by
4
Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate
Authors:
Joachim Klewes
,
Dirk Popp
,
Manuela Rost-Hein
Implikationen von Arbeit 4.0 auf die Personalarbeit
Authors:
Stephan Fischer
,
André Häusling
,
Daniel Mühlbauer
…
Roadmap zur Digitalen Transformation von Geschäftsmodellen
Authors:
Daniel Schallmo
,
Andreas Rusnjak
See all cited by