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      Effectiveness of WhatsApp for Measuring Migration in Follow-Up Phone Surveys. Lessons from a Mode Experiment in Two Low-Income Countries during COVID Contact Restrictions

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      Social Science Computer Review
      SAGE Publications

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          Abstract

          Phone surveys have increasingly become important data collection tools in developing countries, particularly in the context of sudden contact restrictions due to the COVID-19 pandemic. So far, there is limited evidence regarding the potential of the messenger service WhatsApp for remote data collection despite its large global coverage and expanding membership. WhatsApp may offer advantages in terms of reducing panel attrition and cutting survey costs. WhatsApp may offer additional benefits to migration scholars interested in cross-border migration behavior which is notoriously difficult to measure using conventional face-to-face surveys. In this field experiment, we compared the response rates between WhatsApp and interactive voice response (IVR) modes using a sample of 8446 contacts in Senegal and Guinea. At 12%, WhatsApp survey response rates were nearly eight percentage points lower than IVR survey response rates. However, WhatsApp offers higher survey completion rates, substantially lower costs and does not introduce more sample selection bias compared to IVR. We discuss the potential of WhatsApp surveys in low-income contexts and provide practical recommendations for field implementation.

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          Web Versus Other Survey Modes: An Updated and Extended Meta-Analysis Comparing Response Rates

          Do web surveys still yield lower response rates compared with other survey modes? To answer this question, we replicated and extended a meta-analysis done in 2008 which found that, based on 45 experimental comparisons, web surveys had an 11 percentage points lower response rate compared with other survey modes. Fundamental changes in internet accessibility and use since the publication of the original meta-analysis would suggest that people’s propensity to participate in web surveys has changed considerably in the meantime. However, in our replication and extension study, which comprised 114 experimental comparisons between web and other survey modes, we found almost no change: web surveys still yielded lower response rates than other modes (a difference of 12 percentage points in response rates). Furthermore, we found that prenotifications, the sample recruitment strategy, the survey’s solicitation mode, the type of target population, the number of contact attempts, and the country in which the survey was conducted moderated the magnitude of the response rate differences. These findings have substantial implications for web survey methodology and operations.
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            Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison

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              Mobile Phone Surveys for Collecting Population-Level Estimates in Low- and Middle-Income Countries: A Literature Review

              Background National and subnational level surveys are important for monitoring disease burden, prioritizing resource allocation, and evaluating public health policies. As mobile phone access and ownership become more common globally, mobile phone surveys (MPSs) offer an opportunity to supplement traditional public health household surveys. Objective The objective of this study was to systematically review the current landscape of MPSs to collect population-level estimates in low- and middle-income countries (LMICs). Methods Primary and gray literature from 7 online databases were systematically searched for studies that deployed MPSs to collect population-level estimates. Titles and abstracts were screened on primary inclusion and exclusion criteria by two research assistants. Articles that met primary screening requirements were read in full and screened for secondary eligibility criteria. Articles included in review were grouped into the following three categories by their survey modality: (1) interactive voice response (IVR), (2) short message service (SMS), and (3) human operator or computer-assisted telephone interviews (CATI). Data were abstracted by two research assistants. The conduct and reporting of the review conformed to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. Results A total of 6625 articles were identified through the literature review. Overall, 11 articles were identified that contained 19 MPS (CATI, IVR, or SMS) surveys to collect population-level estimates across a range of topics. MPSs were used in Latin America (n=8), the Middle East (n=1), South Asia (n=2), and sub-Saharan Africa (n=8). Nine articles presented results for 10 CATI surveys (10/19, 53%). Two articles discussed the findings of 6 IVR surveys (6/19, 32%). Three SMS surveys were identified from 2 articles (3/19, 16%). Approximately 63% (12/19) of MPS were delivered to mobile phone numbers collected from previously administered household surveys. The majority of MPS (11/19, 58%) were panel surveys where a cohort of participants, who often were provided a mobile phone upon a face-to-face enrollment, were surveyed multiple times. Conclusions Very few reports of population-level MPS were identified. Of the MPS that were identified, the majority of surveys were conducted using CATI. Due to the limited number of identified IVR and SMS surveys, the relative advantages and disadvantages among the three survey modalities cannot be adequately assessed. The majority of MPS were sent to mobile phone numbers that were collected from a previously administered household survey. There is limited evidence on whether a random digit dialing (RDD) approach or a simple random sample of mobile network provided list of numbers can produce a population representative survey.
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                Author and article information

                Contributors
                (View ORCID Profile)
                Journal
                Social Science Computer Review
                Social Science Computer Review
                SAGE Publications
                0894-4393
                1552-8286
                July 04 2022
                : 089443932211113
                Affiliations
                [1 ]Global Migration Data Analysis Centre, International Organization for Migration, Dakar, Senegal
                Article
                10.1177/08944393221111340
                33237c11-9993-4ac4-a0a9-5882bb15c149
                © 2022

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