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      Prosocial Conformity: Prosocial Norms Generalize Across Behavior and Empathy.

      Personality & Social Psychology Bulletin
      SAGE Publications
      empathy, social influence, prosociality, conformity, altruism

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          Abstract

          Generosity is contagious: People imitate others' prosocial behaviors. However, research on such prosocial conformity focuses on cases in which people merely reproduce others' positive actions. Hence, we know little about the breadth of prosocial conformity. Can prosocial conformity cross behavior types or even jump from behavior to affect? Five studies address these questions. In Studies 1 to 3, participants decided how much to donate to charities before learning that others donated generously or stingily. Participants who observed generous donations donated more than those who observed stingy donations (Studies 1 and 2). Crucially, this generalized across behaviors: Participants who observed generous donations later wrote more supportive notes to another participant (Study 3). In Studies 4 and 5, participants observed empathic or non-empathic group responses to vignettes. Group empathy ratings not only shifted participants' own empathic feelings (Study 4), but they also influenced participants' donations to a homeless shelter (Study 5). These findings reveal the remarkable breadth of prosocial conformity.

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          Author and article information

          Journal
          27229679
          10.1177/0146167216649932

          empathy,social influence,prosociality,conformity,altruism
          empathy, social influence, prosociality, conformity, altruism

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