How Advertising Affects Sales: Meta-Analysis of Econometric Results

Assmus, Gert; Farley, John U.; Lehmann, Donald R

doi:10.2307/3151793

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How Advertising Affects Sales: Meta-Analysis of Econometric Results

Author(s): Gert Assmus , John U. Farley , Donald R. Lehmann

Publication date Created: February 1984

Publication date (Print): February 1984

Journal: Journal of Marketing Research

Publisher: JSTOR

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Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: February 1984

Publication date (Print): February 1984

Volume: 21

Issue: 1

Page: 65

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DOI: 10.2307/3151793

SO-VID: 17e23d42-79ec-49c9-87ad-a985b6ed36c1

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