Recovery solutions for ecotourism centers during the Covid-19 pandemic: Utilizing Fuzzy DEMATEL and Fuzzy VIKOR methods

Abstract

Obviously, the Covid-19 pandemic has huge impact on most businesses and has caused serious and countless problems for them. Therefore, providing solutions for affected businesses to recover and improve their activities during pandemic times is inevitable. In this regard, ecotourism centers are one of the businesses that went through this problem and have faced significant dilemmas in their activities. Also, reportedly, there is no related research focusing on the recovery approaches to address these obstacles relating to these kinds of businesses during the pandemic. Therefore, all of these exhorted us to do the current research. In this paper, some practical and useful action plans for ecotourism centers are firstly developed to help these businesses. To obtain the action plans, some brainstorming sessions were held consisting of tourism experts, university professors, managers, owners, and some personnel of eco-tourism centers. In order to prioritize the defined action plans, four criteria are considered. Firstly, we compute the weights of the considered criteria by the Fuzzy DEMATEL and then they are prioritized using the Fuzzy VIKOR. The findings of the current study divulge that the AP2 “Standardization of the centers” and AP3 “Estimating demand number and increasing the capacity” and AP7 “Identifying other natural tourist attractions of the region” have the highest and lowest priority to be implemented.