- Record: found
- Abstract: found
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A dinâmica do mercado high-tech
research-article
August 1995
technology,
informatics,
competitive advantage,
information,
market,
high-tech,
competition,
marketing strategy,
innovation,
consumer behavior,
economy of scale,
business,
technological investiments,
tecnologia,
informática,
vantagem competitiva,
informação,
mercado,
high-tech,
competição,
estratégia mercadológica,
inovação,
comportamento do consumidor,
economia de escala,
negócios,
investimentos tecnológicos
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Abstract
Nesta era em que o domínio da mente sobre a matéria revela-se como o ativo mais importante da empresa, a função básica da gerência é criar um clima que favoreça a inovação.
Translated abstract
In this age, when mind domain over matter is seen as the most important asset by the firm, managers must create an environment that encourage innovation.
Related collections
Most cited references25
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- Abstract: not found
- Article: not found
The Contributions of Industrial Organization to Strategic Management
Michael Porter (1981)
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- Abstract: not found
- Book: not found
Vantagem Competitiva
M Porter, M. E. PORTER, M. E PORTER … (1993)
- Record: found
- Abstract: not found
- Article: not found
The Nature of Organizational Search in High Technology Markets
Jan Heide, Allen M Weiss (1993)
Author and article information
technology,informatics,competitive advantage,information,market,high-tech,competition,marketing strategy,innovation,consumer behavior,economy of scale,business,technological investiments,tecnologia,informática,vantagem competitiva,informação,mercado,competição,estratégia mercadológica,inovação,comportamento do consumidor,economia de escala,negócios,investimentos tecnológicos
technology, informatics, competitive advantage, information, market, high-tech, competition, marketing strategy, innovation, consumer behavior, economy of scale, business, technological investiments, tecnologia, informática, vantagem competitiva, informação, mercado, competição, estratégia mercadológica, inovação, comportamento do consumidor, economia de escala, negócios, investimentos tecnológicos