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      Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products

      1 , 2
      Personality and Social Psychology Review
      SAGE Publications

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          Abstract

          Although cultural psychology is the study of how sociocultural environments and psychological processes coconstruct each other, the field has traditionally emphasized measures of the psychological over the sociocultural. Here, the authors call attention to a growing trend of measuring the sociocultural environment. They present a quantitative review of studies that measure cultural differences in "cultural products": tangible, public representations of culture such as advertising or popular texts. They found that cultural products that come from Western cultures (mostly the United States) are more individualistic, and less collectivistic, than cultural products that come from collectivistic cultures (including Korea, Japan, China, and Mexico). The effect sizes for cultural products were larger than self-report effect sizes for this dimension (reported in Oyserman, Coon, & Kemmelmeier, 2002). In addition to presenting this evidence, the authors highlight the importance of studying the dynamic relationships between sociocultural environments and psyches.

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          Most cited references21

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          The cultural origins of human cognition

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            Cultural psychology: A once and future discipline

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              Individualism and Collectivism

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                Author and article information

                Journal
                Personality and Social Psychology Review
                Pers Soc Psychol Rev
                SAGE Publications
                1088-8683
                1532-7957
                August 2008
                August 2008
                August 2008
                August 2008
                : 12
                : 3
                : 199-221
                Affiliations
                [1 ]University of Delaware,
                [2 ]University of Delaware
                Article
                10.1177/1088868308318260
                18544712
                0a10d73a-20b6-4a80-aa16-2669324dd5e7
                © 2008

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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