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      Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing

      Author(s): ,
      Publication date Created:
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      Journal: Marketing Theory
      Publisher: SAGE Publications

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          Brand Community

          Albert Muniz, Thomas O'Guinn (2001)
          Article 0 comments Cited 871 times – based on 0 reviews     Review now
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            Building Brand Community

            Harold F. Koenig, James H. McAlexander, John W. Schouten (2002)
            Article 0 comments Cited 389 times – based on 0 reviews     Review now
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              Liberatory Postmodernism and the Reenchantment of Consumption

              A. Fuat Firat, Alladi Venkatesh (1995)
              Article 0 comments Cited 260 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Marketing Theory
                Abbreviated Title: Marketing Theory
                Publisher: SAGE Publications
                ISSN (Print): 1470-5931
                ISSN (Electronic): 1741-301X
                Publication date Created: June 12 2006
                Publication date (Print): June 12 2006
                Volume: 6
                Issue: 2
                Pages: 123-162
                Article
                DOI: 10.1177/1470593106063981
                SO-VID: 05c5a7ad-f9d9-4e81-a064-f0c21eeffc8a
                Copyright © © 2006
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                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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