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      Author(s): , ,  
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      Journal: Journal of Marketing Management
      Publisher: Informa UK Limited

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

            Donald Lehmann, Eugene Anderson, Claes Fornell (1994)
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              The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

              Ellen Garbarino, Mark S Johnson (1999)
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                Author and article information

                Journal
                Title: Journal of Marketing Management
                Abbreviated Title: Journal of Marketing Management
                Publisher: Informa UK Limited
                ISSN (Print): 0267-257X
                ISSN (Electronic): 1472-1376
                Publication date Created: July 09 2010
                Publication date (Print): July 09 2010
                Volume: 26
                Issue: 7-8
                Pages: 593-611
                Article
                DOI: 10.1080/02672571003780064
                SO-VID: 0566a3ac-2904-4c40-90f9-06de861480c0
                Copyright © © 2010
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