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      Marketingmanagement 

      Produktpolitik

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      Gabler Verlag

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          A New Product Growth for Model Consumer Durables

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            Technical Change and the Rate of Imitation

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              Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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                Book Chapter
                2003
                : 457-548
                10.1007/978-3-322-92087-4_10
                edd1110a-cc86-43d0-8a41-0328b7c493a9
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