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      Prozeßmanagement im Technischen Vertrieb 

      Nutzungsprozesse im Business-to-Business-Marketing — Anforderungen an die Entwicklung der Prozeßkompetenz von Business-to-Business Anbietern

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      Publisher: Springer Berlin Heidelberg

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          A Dynamic Theory of Organizational Knowledge Creation

          Ikujiro Nonaka (1994)
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            Lead Users: A Source of Novel Product Concepts

            Eric von Hippel (1986)
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              Technology Adoption in the Presence of Network Externalities

              Carl Shapiro, Michael L Katz (1986)
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                Publication date (Print): 1998
                Pages: 35-69
                DOI: 10.1007/978-3-642-58868-6_2
                SO-VID: ecd0d79d-4691-475a-ac47-f257b2930c71
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