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      The Professionalisation of Women’s Sport : Issues and Debates 

      Mixed Messages: Examining the Early Marketing of the WNBA

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      Publisher: Emerald Publishing Limited

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          Female athletes, women's sport, and the sport media commercial complex: Have we really “come a long way, baby”?

          Janet S. Fink (2015)
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            Sports and Male Domination: The Female Athlete as Contested Ideological Terrain

            Michael Messner (1988)
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              THE MARKETING OF THE WOMEN'S NATIONAL BASKETBALL ASSOCIATION AND THE MAKING OF POSTFEMINISM

              Mary G. McDonald (2016)
              Article 0 comments Cited 17 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): September 20 2021
                Pages: 89-104
                DOI: 10.1108/978-1-80043-196-620211006
                SO-VID: e7a182f4-3f16-41b1-8339-6e04d77bb84f
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