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Theorie der Public Relations
other
Author(s):
Franz Ronneberger
,
Manfred Rühl
Publication date
(Print):
1992
Publisher:
VS Verlag für Sozialwissenschaften
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Related collections
Special issue: Considering EU External Relations After Brexit
Author and book information
Book
ISBN (Print):
978-3-531-12118-5
ISBN (Electronic):
978-3-322-88963-8
Publication date (Print):
1992
DOI:
10.1007/978-3-322-88963-8
SO-VID:
e78653f3-274d-4bc4-a698-5e4743d8d9f3
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Book chapters
pp. 19
Wozu eine wissenschaftliche Theorie der Public Relations?
pp. 41
Was kann die Geschichte des PR-Handelns zur Theoriebildung beitragen?
pp. 53
Von der PR-Kunde zu einer interdisziplinären PR-Theorie
pp. 81
System und Funktion — die integrierenden erkenntnistheoretischen Brennpunkte der PR-Theoriebildung
pp. 111
Soziales Handeln ist Kommunikation und Interaktion
pp. 155
Besondere Komponenten der Wohlfahrtsgesellschaft
pp. 249
Funktion — Leistungen — Aufgaben
pp. 281
Ausblick auf eine Politik der Public Relations
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