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      Qualitative Marktforschung 

      Qualitative Interviews

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      Gabler

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          The critical incident technique.

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            The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey

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              Qualitative Interviewing (2nd ed.): The Art of Hearing Data

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                : 415-435
                10.1007/978-3-8349-9258-1_26
                e6764c91-e4ff-4fab-bbce-085f4825fb6a
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