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      Big Data in Practice 

      Acxiom: Fuelling Marketing with Big Data

      edited_book
      Publication date (Online):
      Publisher: John Wiley & Sons, Ltd

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          Publication date (Online): April 01 2016
          Pages: 103-109
          DOI: 10.1002/9781119278825.ch16
          SO-VID: dec86e87-f76f-44e0-9b25-1ca02b9c70a5
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