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      Marketingmanagement 

      Kommunikationspolitik

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      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          How Advertising Works: What Do We Really Know?

          Demetrios Vakratsas, Tim Ambler (1999)
          Article 0 comments Cited 135 times – based on 0 reviews     Review now
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            Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions

            Kusum L. Ailawadi, Karen Gedenk, Scott Neslin (2001)
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              The Persistence of Marketing Effects on Sales

              Dominique Hanssens, Marnik Dekimpe (1995)
              Article 0 comments Cited 92 times – based on 0 reviews     Review now
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                Publication date (Print): 2003
                Pages: 619-698
                DOI: 10.1007/978-3-322-92087-4_12
                SO-VID: da7fe6e6-4e5b-4dff-b087-4f4c04133674
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