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Marktorientiertes Tourismusmanagement 1 : Tourismusorte: Leitbild, Nachfrage- und Konkurrenzanalyse
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Author(s):
Karlheinz Wöhler
Publication date
(Print):
1997
Publisher:
Springer Berlin Heidelberg
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Hogrefe Pflege
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Book
ISBN (Print):
978-3-540-63350-1
ISBN (Electronic):
978-3-642-59035-1
Publication date (Print):
1997
DOI:
10.1007/978-3-642-59035-1
SO-VID:
d8c8b76f-6e14-462d-a1fb-14617a167a3f
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Book chapters
pp. 1
Tourismus, Raum und Ort
pp. 18
Gegenstand und Ansatzpunkte eines marktorientierten Tourismusmanagements
pp. 53
Bezugsrahmen
pp. 111
Management der Leitbilderstellung
pp. 129
Bezugsrahmen
pp. 137
Quantitative Nachfrageanalyse
pp. 157
Qualitative Analyse individuellen Nachfrage-/Entscheidungsverhaltens
pp. 228
Analyse organisationalen Nachfrage-/Entscheidungsverhaltens
pp. 280
Bezugsrahmen
pp. 313
Ermittlung von Wettbewerbsvorteilen und der Wettbewerbsposition
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