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      Handelsforschung 1995/96 

      Effiziente Kundenpolitik als Problem der Informationspolitik

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      Gabler Verlag

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          Wirtschaftslehre des Handels

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            Wien

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              Efficient Consumer Response — Enhancing Consumer Value in the Grocery Industry, hrsg. v

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                Book Chapter
                1995
                : 175-186
                10.1007/978-3-663-08099-2_11
                d885e676-e73c-49e8-a87a-4185b596a83e
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