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      • Record: found
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      Marketingmanagement 

      Marketing- und Vertriebscontrolling

      other
      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          Counting Your Customers: Who-Are They and What Will They Do Next?

          David Schmittlein, Donald Morrison, Richard Colombo (1987)
          Article 0 comments Cited 83 times – based on 0 reviews     Review now
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            Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

            Anil Menon, Sundar G Bharadwaj, Steven W. Edison … (1999)
            Article 0 comments Cited 75 times – based on 0 reviews     Review now
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              Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences

              Bernard Jaworski (1988)
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                Book Chapter
                Publication date (Print): 2003
                Pages: 993-1033
                DOI: 10.1007/978-3-322-92087-4_21
                SO-VID: d64ee21e-9d40-4ea5-b193-2611f63a7aa5
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