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Konflikt und Kooperation in Absatzkanälen : Ein Beitrag zur verhaltensorientierten Marketingtheorie
Absatzkanäle als Verhaltenssystem: Ein theoretischer Bezugsrahmen zur Konfliktanalyse
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Author(s):
Hartwig Steffenhagen
Publication date
(Print):
1975
Publisher:
Gabler Verlag
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The social psychology of organizations
D Katz
,
D KATZ
,
Daniel Katz
…
(1966)
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Betriebswirtschaftliche Kosteninformationen
Heribert Meffert
(1968)
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Betriebslehre des Binnenhandels
Hans Buddeberg
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Publication date (Print):
1975
Pages
: 33-69
DOI:
10.1007/978-3-322-88038-3_3
SO-VID:
cc8618aa-99e6-4ea0-9865-6650b294e324
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Book chapters
pp. 15
Vertikales Marketing und Marketingtheorie
pp. 21
Problemstellungen der Konfliktforschung in Absatzkanälen
pp. 33
Absatzkanäle als Verhaltenssystem: Ein theoretischer Bezugsrahmen zur Konfliktanalyse
pp. 71
Konfliktursachen in Absatzkanälen
pp. 129
Konfliktmanagement in Absatzkanälen
pp. 161
Schlußbetrachtung
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