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      The Handbook of International Advertising Research : Cheng/The Handbook of International Advertising Research

      edited-book
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      Publisher: John Wiley & Sons Inc

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          ISBN (Electronic): 9781118378465
          ISBN (Print): 9781444332377
          Publication date (Print): February 28 2014
          DOI: 10.1002/9781118378465
          SO-VID: c8099a66-ed79-4b12-95d6-e603d7c269d7
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