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      Qualitative Marktforschung 

      Kundenwünsche verstehen und gewichten durch das PC-unterstützte Verfahren GABEK®

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      Publisher: Gabler

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          GABEK II. Zur Qualitativen Forschung. On Qualitative Research

          J. Zeiger (2000)
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            GABEK. Verarbeitung und Darstellung von Wissen

            J. Zeiger (1999)
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              Qualitative Research. Different Perspectives, Emerging Trends

              J. Zelger (2004)
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                Book Chapter
                Pages: 697-712
                DOI: 10.1007/978-3-8349-9258-1_44
                SO-VID: ac4e39a1-e6a2-4638-b1cb-334b4e02806c
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