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About UCL Open: Env.
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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Strategisches Dienstleistungsmarketing

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Market Orientation, Creativity, and New Product Performance in High-Technology Firms

          Subin Im, John Workman (2004)
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            Assessing the Service-Profit Chain

            Vikas Mittal, Wagner Kamakura, José Mazzon … (2002)
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              Linking Customer Management Effort to Customer Profitability in Business Markets

              Das Narayandas, Douglas Bowman (2004)
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                Author and book information

                Book Chapter
                Publication date (Print): 2015
                Publication date (Online): May 14 2015
                Pages: 129-198
                DOI: 10.1007/978-3-658-05046-7_4
                SO-VID: a92face2-6528-4a4f-bda4-3ad39464db9b
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