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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Strategisches Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
,
Karsten Hadwich
Publication date
(Online):
May 14 2015
Publisher:
Springer Fachmedien Wiesbaden
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Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im
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John Workman
(2004)
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Assessing the Service-Profit Chain
Vikas Mittal
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Wagner Kamakura
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José Mazzon
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(2002)
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Linking Customer Management Effort to Customer Profitability in Business Markets
Das Narayandas
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Douglas Bowman
(2004)
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Book Chapter
Publication date (Print):
2015
Publication date (Online):
May 14 2015
Pages
: 129-198
DOI:
10.1007/978-3-658-05046-7_4
SO-VID:
a92face2-6528-4a4f-bda4-3ad39464db9b
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 43
Konzepte und theoretische Grundlagen des Dienstleistungsmarketing
pp. 93
Informationsgrundlagen des Dienstleistungsmarketing
pp. 129
Strategisches Dienstleistungsmarketing
pp. 199
Qualitätsmanagement im Dienstleistungsbereich
pp. 267
Operatives Dienstleistungsmarketing
pp. 443
Implementierung des Dienstleistungsmarketing
pp. 471
Controlling im Dienstleistungsmarketing
pp. 501
Internationales Dienstleistungsmarketing
pp. 527
Entwicklungstendenzen des Dienstleistungsmarketing
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