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      Marketingmanagement 

      Datenanalyse und -interpretation

      other
      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          Multivariate Data Analysis

          Joseph F. Hair (1998)
          For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.
          Book 0 comments Cited 1387 times – based on 0 reviews
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            Structural Equations with Latent Variables

            Kenneth A. Bollen (1989)
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              Cluster Analysis in Marketing Research: Review and Suggestions for Application

              Girish Punj, David W. Stewart (1983)
              Article 0 comments Cited 250 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 2003
                Pages: 243-337
                DOI: 10.1007/978-3-322-92087-4_6
                SO-VID: a91c43a7-b048-4155-83ce-f0a6b08416dc
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