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      Handbuch Werbeforschung 

      Crossmedia-Werbung und ihre Wirkung

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      Publisher: Springer Fachmedien Wiesbaden

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          Phillip Nelson (1974)
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            ATTITUDINAL EFFECTS OF MERE EXPOSURE.

            Robert B. Zajonc (1968)
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              Novelty, complexity, and hedonic value

              D Berlyne (1970)
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                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 299-318
                DOI: 10.1007/978-3-531-18916-1_14
                SO-VID: a38396fb-d66c-4086-9805-08d3f0ea8c4a
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