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      Marketingmanagement 

      Formulierung, Bewertung und Auswahl von Marketingstrategien

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      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          Barriers to New Competition

          Joe S. Bain (1956)
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            Alliances and networks

            Ranjay Gulati (1998)
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              Competitive Strategy

              M. E PORTER, M. PORTER, ME PORTER … (1980)
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                Publication date (Print): 2003
                Pages: 405-452
                DOI: 10.1007/978-3-322-92087-4_9
                SO-VID: 9dfdb344-af7e-4726-b25a-6bebe40c05e8
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