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      Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung 

      Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung

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      Publisher: Springer Fachmedien Wiesbaden

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          A resource-based view of the firm

          Birger Wernerfelt (1984)
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            Evolving to a New Dominant Logic for Marketing

            Stephen Vargo, Robert F. Lusch (2004)
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              Market Orientation: The Construct, Research Propositions, and Managerial Implications

              Ajay K. Kohli, Bernard Jaworski (1990)
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                Book Chapter
                Publication date (Print): 2013
                Publication date (Online): October 08 2013
                Pages: 209-250
                DOI: 10.1007/978-3-658-01830-6_11
                SO-VID: 9c22b6be-bc0a-478b-9a74-5408a4001b0a
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