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      Qualitative Marktforschung 

      Gruppendiskussionsverfahren und Focus Groups

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      Publisher: Gabler

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          The methodology of Focus Groups: the importance of interaction between research participants.

          Jenny Kitzinger (1994)
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            When to Use Focus Groups and Why

            David L Morgan, Richard A Krueger (1993)
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              Rethinking the Focus Group in Media and Communications Research

              Peter Lunt, Sonia Livingstone (1996)
              Article 0 comments Cited 84 times – based on 0 reviews     Review now
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                Book Chapter
                Pages: 491-506
                DOI: 10.1007/978-3-8349-9258-1_31
                SO-VID: 9b05e1cd-552f-4eda-a76d-2cec7fec7507
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