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      Handbuch Werbeforschung 

      Wirkung innovativer Onlinewerbung

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      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

          Thorsten Hennig-Thurau, Kevin Gwinner, Gianfranco Walsh … (2004)
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            The limited capacity model of mediated message processing

            A A Lang (2000)
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              What Makes Online Content Viral?

              Jonah Berger, Katherine Milkman (2012)
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 321-352
                DOI: 10.1007/978-3-531-18916-1_15
                SO-VID: 9560a4ac-4fbb-46bb-a3e3-591361c10bb2
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