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About UCL Open: Env.
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      Green Marketing in Emerging Economies : A Communications Perspective 

      Green Brand Equity in an Emerging Economy: Ghana in Perspective

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      Publication date (Online):
      Publisher: Springer International Publishing

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          Targeting consumers who are willing to pay more for environmentally friendly products

          Michel Laroche, Guido Barbaro‐Forleo, Jasmin Bergeron (2001)
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            Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

            Kevin Lane Keller (2018)
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              The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

              Arjun Chaudhuri, Morris B. Holbrook (2001)
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                Book Chapter
                Publication date (Print): 2022
                Publication date (Online): January 03 2022
                Pages: 193-224
                DOI: 10.1007/978-3-030-82572-0_9
                SO-VID: 8de1ff91-c714-4765-b29d-5ade3b4f77b3
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