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Handbuch Unternehmenskommunikation
reference
Editor(s):
Ansgar Zerfaß
,
Manfred Piwinger
Publication date
(Print):
2014
Publisher:
Springer Fachmedien Wiesbaden
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Book
ISBN (Print):
978-3-8349-4542-6
ISBN (Electronic):
978-3-8349-4543-3
Publication date (Print):
2014
DOI:
10.1007/978-3-8349-4543-3
SO-VID:
8b4a13e2-ebe1-41ea-815c-ba323c6f0f5b
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Book chapters
pp. 351
Vertrauen und Glaubwürdigkeit als konstituierende Elemente der Unternehmenskommunikation
pp. 393
Marken im öffentlichen Diskurs
pp. 585
Social Media Monitoring: Grundlagen und Zielsetzungen
pp. 671
Presse- und Medienarbeit in der Unternehmenskommunikation
pp. 987
Organisation der Kommunikationsfunktion: Strukturen, Prozesse und Leistungen für die Unternehmensführung
pp. 1121
Interne Unternehmenskommunikation: Mitarbeiter führen und motivieren
pp. 1303
Krisenkommunikation: Vorbereitung, Umsetzung, Erfolgsfaktoren
pp. 411
Kommunikative Konstitution von Organisationen
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Evaluation von Hochschulkommunikation
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