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      Bausteine der Unternehmensführung 

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      Springer Berlin Heidelberg

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          The Dimensions of Industrial New Product Success and Failure

          R Cooper (1980)
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            Competitive Advantage

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              Competitive Strategy: Techniques for Analyzing Industries and Competitors.

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                Book Chapter
                1997
                : 325-332
                10.1007/978-3-642-60533-8_13
                82579fef-4d98-428a-8614-376637398776
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