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Bausteine der Unternehmensführung
Literatur
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Author(s):
Friedhelm Kramer
,
Markus Kramer
Publication date
(Print):
1997
Publisher:
Springer Berlin Heidelberg
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Thieme
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The Dimensions of Industrial New Product Success and Failure
R Cooper
(1980)
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Competitive Advantage
M. PORTER
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ME Porter
,
M Porter
…
(1985)
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Competitive Strategy: Techniques for Analyzing Industries and Competitors.
E Porter Michael
,
E. Porter M.
,
M. PORTER
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(1980)
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Book Chapter
Publication date (Print):
1997
Pages
: 325-332
DOI:
10.1007/978-3-642-60533-8_13
SO-VID:
82579fef-4d98-428a-8614-376637398776
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Book chapters
pp. 1
Einleitung
pp. 9
Wandel und Dynamik
pp. 37
Qualitätsmanagement
pp. 53
Kundennutzen und Qualitätsplanung
pp. 101
Wertschöpfung und Geschäftsprozesse
pp. 121
Preis-/Leistungsverhältnis als Schlüsselerfolgsfaktor
pp. 161
Kostenmanagement
pp. 207
Zeitmanagement
pp. 215
Marketing als Führungsphilosophie
pp. 267
Technologie-Management
pp. 293
Wettbewerb und Wettbewerbs-Bestimmungsgrößen
pp. 303
Erkenntnisverdichtung und Diagnose
pp. 325
Literatur
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