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      Betriebsökonomisierung durch Kostenanalyse, Absatzrationalisierung und Nachwuchserziehung 

      Über die Beziehungen zwischen Marktform und Werbung

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      VS Verlag für Sozialwissenschaften

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          Grundlagen der Betriebswirtschaftslehre

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            Wirtschaftliche Werbelehre

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              Das Wesen der Betriebswirtschaftlichen Marktforschung

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                Book Chapter
                1958
                : 55-81
                10.1007/978-3-663-02364-7_3
                8136c171-6d73-49d4-8e0d-8a4860368ac5
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