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      Qualitative Marktforschung 

      Ethnographie

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      Publisher: Gabler

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          Brand Community

          Albert Muniz, Thomas O'Guinn (2001)
          Article 0 comments Cited 873 times – based on 0 reviews     Review now
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            Building Brand Community

            Harold F. Koenig, James H. McAlexander, John W. Schouten (2002)
            Article 0 comments Cited 391 times – based on 0 reviews     Review now
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              Subcultures of Consumption: An Ethnography of the New Bikers

              John W. Schouten, James H. McAlexander (1995)
              Article 0 comments Cited 355 times – based on 0 reviews     Review now
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                Book Chapter
                Pages: 207-218
                DOI: 10.1007/978-3-8349-9258-1_13
                SO-VID: 7df825c8-e0f9-431e-aa8a-a16c6ea76ef8
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