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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Internationales Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
,
Karsten Hadwich
Publication date
(Online):
May 14 2015
Publisher:
Springer Fachmedien Wiesbaden
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The Internationalisation of Services
Sandra Vandermerwe
,
Michael A. Chadwick
(2006)
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International Services Marketing
James Agarwal
,
Francis M. Ulgado
,
Naresh K. Malhotra
…
(1994)
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Price-Based Global Market Segmentation for Services
Ruth N. Bolton
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Matthew Myers
(2003)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
May 14 2015
Pages
: 501-525
DOI:
10.1007/978-3-658-05046-7_9
SO-VID:
7a6c4bfd-1dc5-4d38-a70b-e0344a826ada
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 43
Konzepte und theoretische Grundlagen des Dienstleistungsmarketing
pp. 93
Informationsgrundlagen des Dienstleistungsmarketing
pp. 129
Strategisches Dienstleistungsmarketing
pp. 199
Qualitätsmanagement im Dienstleistungsbereich
pp. 267
Operatives Dienstleistungsmarketing
pp. 443
Implementierung des Dienstleistungsmarketing
pp. 471
Controlling im Dienstleistungsmarketing
pp. 501
Internationales Dienstleistungsmarketing
pp. 527
Entwicklungstendenzen des Dienstleistungsmarketing
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