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Produktpolitik in absatzwirtschaftlicher Sicht
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Author(s):
Hermann Sabel
Publication date
(Print):
1971
Publisher:
Gabler Verlag
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Book
ISBN (Print):
978-3-663-05204-3
ISBN (Electronic):
978-3-663-05203-6
Publication date (Print):
1971
DOI:
10.1007/978-3-663-05203-6
SO-VID:
7649d69b-6306-4f45-aeed-dbfc6ebcebde
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Book chapters
pp. 15
Rahmen und Problemsicht der Produktpolitik
pp. 27
Ausgangstatsachen und Inhalt der Produktpolitik
pp. 68
Statische Entscheidungsmodelle der Produktpolitik im Einprodukt-Unternehmen
pp. 168
Statische Entscheidungsmodelle der Produktpolitik im Mehrprodukt-Unternehmen
pp. 200
Dynamische Prognosemodelle als Grundlage
pp. 232
Dynamische Entscheidungsmodelle der Produktpolitik
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