Qualitative Marketing Research

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Author(s): David Carson , Audrey Gilmore , Chad Perry , Kjell Gronhaug

Publication date: 2001

Publisher: SAGE Publications, Ltd

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ISBN (Print): 9780761963660

ISBN (Electronic): 9781849209625

Publication date: 2001

DOI: 10.4135/9781849209625

SO-VID: 711486df-82c7-4103-9a6c-c2409af6f4e4

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