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      Preismanagement 

      Preismanagement im Handel

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      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          EDLP, Hi-Lo, and Margin Arithmetic

          Mary E. Purk, Xavier Drèze, Stephen Hoch (1994)
          Article 0 comments Cited 36 times – based on 0 reviews     Review now
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            Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice

            H. Krishnan, Daniel Smith, Devon DelVecchio (2007)
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              Is Food Marketing Making us Fat? A Multi-Disciplinary Review

              Pierre Chandon (2010)
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                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): July 06 2016
                Pages: 517-560
                DOI: 10.1007/978-3-658-11871-6_13
                SO-VID: 641a1de3-e68d-4285-b61d-4eee41bffb33
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