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      Marketing 

      Strategische Marketingplanung

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Strategic Brand Management

          K. KELLER, K.L. Keller, K. Keller … (2013)
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            Handbook of Marketing Strategy

            Venkatesh Shankar, Gregory Carpenter (2012)
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              Wettbewerbsstrategie – Methoden zur Analyse von Branchen und Konkurrenten

              ME Porter, M. E. Porter (2013)
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                Publication date (Print): 2015
                Publication date (Online): November 6 2014
                Pages: 217-355
                DOI: 10.1007/978-3-658-02344-7_3
                SO-VID: 520cb4a6-b7b7-4f8d-9e2a-d89118c41fe3
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