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      Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market 

      The History and Evolution of Branding in Africa

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      Springer International Publishing

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          Engraved ochres from the Middle Stone Age levels at Blombos Cave, South Africa.

          Powerful categories of evidence for symbolically mediated behaviour, variously described as 'modern' or 'cognitively modern' human behaviour, are geometric or iconographic representations. After 40,000 years ago such evidence is well documented in much of the Old World and is widely considered as typifying 'modern human culture,' but earlier evidence is rare. In Africa, this includes two deliberately engraved ochre pieces from c. 75,000 year old levels at Blombos Cave, Western Cape, South Africa and the greater than 55,000 year old incised ostrich egg shell from the Diepkloof shelter, located in the same province. Here we report on thirteen additional pieces of incised ochre recovered from c. 75,000-100,000 year old levels at Blombos Cave. These finds, taken together with other engraved objects reported from other southern African sites, suggest that symbolic intent and tradition were present in this region at an earlier date than previously thought.
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            Do brands make consumers happy?- A masstige theory perspective

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              The birth of brand: 4000 years of branding

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                2021
                September 12 2021
                : 13-36
                10.1007/978-3-030-77204-8_2
                43ce93d9-2020-4a2e-b348-6c1885783b98
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