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Corporate Social Responsibility im internationalen Kontext : Wettbewerbsvorteile durch nachhaltige Wertschöpfung
CSR im Marketing
other
Author(s):
Marc Helmold
,
René Dathe
,
Tracy Dathe
,
Dominique-Pascal Groß
,
Florian Hummel
Publication date
(Online):
August 18 2020
Publisher:
Springer Fachmedien Wiesbaden
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HTWK Leipzig / OA-HVerlag
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: not found
CSR-Erfolgssteuerung : Den Reformprozess verstehen, Reporting und Risikomanagement effizient gestalten
Rosemarie Stibbe
(2019)
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Beschaffung-Produktion-Marketing
P Kuerble
(2016)
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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
H Meffert
(2018)
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Author and book information
Book Chapter
Publication date (Print):
2020
Publication date (Online):
August 18 2020
Pages
: 133-139
DOI:
10.1007/978-3-658-30899-5_6
SO-VID:
3c0125b2-7222-49ca-8f4b-c182194f104c
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Book chapters
pp. 1
Einleitung
pp. 7
Ethische Theorien und Corporate Social esponsibility (CSR)
pp. 31
Stakeholder der CSR
pp. 95
CSR im Lieferantenmanagement
pp. 119
CSR in der Produktion
pp. 133
CSR im Marketing
pp. 141
CSR im Innovationsmanagement
pp. 155
CSR im Hospitalitymanagement
pp. 167
CSR-Zertifikate, Normen und Siegel
pp. 175
Zusammenfassung
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