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      Meinungsbildung in der Mediengesellschaft 

      Massenmediale und interpersonale Kommunikation

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      Publisher: VS Verlag für Sozialwissenschaften

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          A Test of the Two-Step Flow in Diffusion of a New Product

          Johan Arndt (2016)
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            In der deutschen Übersetzung heißt es: Dies deutet daraufhin, daß Ideen oft von Rundfunk und Presse zu den Meinungsführern hin und erst von diesen zu den weniger aktiven Teilen der Bevölkerung fließen

            (1948)
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              Rolle und Funktionen der virtuellen opinion-leader

              (1990)
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                Publication date (Print): 1994
                Pages: 47-95
                DOI: 10.1007/978-3-322-92469-8_3
                SO-VID: 3bf28885-c7a9-47bb-b55f-f71c1259e38b
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