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Preismanagement
Preismanagement im Überblick
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Author(s):
Hermann Simon
Publication date
(Print):
1992
Publisher:
Gabler Verlag
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HTWK Leipzig / OA-HVerlag
Author and book information
Book Chapter
Publication date (Print):
1992
Pages
: 29-57
DOI:
10.1007/978-3-322-99739-5_2
SO-VID:
37eae008-9b3e-4583-8fcf-954a18779b4f
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Book chapters
pp. 3
Grundlagen des Preismanagements
pp. 29
Preismanagement im Überblick
pp. 59
Preismanagement und Strategie
pp. 87
Die statische Preisabsatzfunktion
pp. 143
Statisches Preismanagement unter monopolistischen Bedingungen
pp. 199
Statisches Preismanagement unter oligopolistischen Bedingungen
pp. 239
Determinanten des dynamischen Preismanagements
pp. 291
Dynamisches Preismanagement
pp. 363
Preismanagement und Marktsegmentierung
pp. 399
Nichtlineare Preisbildung
pp. 423
Preismanagement für Produktlinien
pp. 459
Internationales Preismanagement
pp. 491
Vertikales Preismanagement
pp. 515
Preismanagement im Handel
pp. 541
Preismanagement für Industriegüter
pp. 563
Preismanagement für Dienstleistungen
pp. 591
Preismanagement und Psychologie
pp. 619
Preismanagement und Marketing Mix-Interaktion
pp. 643
Umsetzungsprobleme im Preismanagement
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