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Digitaler Darwinismus
other
Author(s):
Ralf T. Kreutzer
,
Karl-Heinz Land
Publication date
(Print):
2013
Publisher:
Springer Fachmedien Wiesbaden
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Book
ISBN (Print):
978-3-658-01259-5
ISBN (Electronic):
978-3-658-01260-1
Publication date (Print):
2013
DOI:
10.1007/978-3-658-01260-1
SO-VID:
34005302-70a0-4599-81ae-dd96379f7118
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Book chapters
pp. 1
Warum Sie die digitale Revolution herausfordert und wieso Sie jetzt handeln müssen!
pp. 43
Digitaler Darwinismus und die Social Revolution – Welche Grundbedürfnisse des Menschen den Treibstoff der Revolution auf Kundenseite darstellen
pp. 77
Big-Data und Technologie – Treiber der Informations-Revolution auf Unternehmensseite und Beschleuniger des Zeitalters der Kooperation
pp. 101
Wie die Social Revolution zu managen ist
pp. 131
Wie Marketing zum ROI-Treiber im Unternehmen wird
pp. 151
Vertrauen – die neue Währung in Marketing und Management
pp. 169
Social CRM – die neuen Spielregeln in der Kundenführung
pp. 209
Warum sich Marketing zum Service entwickelt
pp. 227
Die Notwendigkeit eines Change-Managements – oder warum unsere tradierten Kommunikations- und Organisationsstrukturen obsolet werden
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