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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Implementierung des Dienstleistungsmarketing

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      Springer Fachmedien Wiesbaden

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          Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

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            Understanding Organization-Customer Links in Service Settings

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              A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

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                Author and book information

                Book Chapter
                2015
                May 14 2015
                : 443-469
                10.1007/978-3-658-05046-7_7
                30351374-8490-438f-8585-ea20d4e2b762
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